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Paulette Waltz

Social Media Specialist Candidate for
Give an Hour

Brief About me

Originally from the suburbs of Washington, D.C., I have traveled to over 50 countries so far and love learning languages (currently intermediate/advanced at Spanish, learning Quechua, intermediate at Japanese and Chinese). I love using technology for a purpose and enjoy having my finger on the pulse of what's new in social media and apps. I'm a storyteller and digital content creator with a background in photography and film production. My home base is Maryland and I am currently in PeruI enjoy hiking around large mountains, freediving, and anything creative from painting to music.

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1. purposeful work

The projects and jobs that I take on I can hardly consider work because I choose projects or jobs based on supporting the mission and/or the people I work with. I have worked with several non-profits, and it has been some of the most rewarding work because I know it has made a difference. Some snippets posted here include images from my work with: Esperanca/AVODEC, an organization which supports projects in Nicaragua from clean water programs to volunteer surgical trips and Room to Read India, a very inspiring organization which provides local-language books for libraries and creates girls' literacy programs among others, and the Alphonsian Surgical Medical Mission project in Lapu-Lapu, Philippines, a project in Peru working with women weavers Warmipura, and a project benefitting children who cannot access education because they live too far from schools and need support nutritionally, emotionally, and educationally called Sweet Child Peru. Though most of my work for non-profits has been project-based as a freelancer, I would love being part of a non-profit where I could help strategize and implement ideas to build a long-term plan and to take ownership of content-creation for social media.


2. the importance of video

Videos are now the most engaging material on many social media platforms. To be able to shoot and edit video is a skill that will become even more vital for a communications team. With my background in film production, I believe I can leverage my experience to create compelling content for Give an Hour.

Sample Reel (first video) - This is some footage that I have captured in various locations in the last several years just to share a range of how I see.

Suyana Foundation (second video) - It is important to create content that serves the right kind of purpose. This almost 5-minute video is a commissioned promotional video that I filmed and edited for this non-profit organization. The purpose of the video is for local governments to adopt the tools of self-empowerment that the non-profit organization offers. If I were creating social media content for them, I would create many 30-second videos with text taken from the b-roll.

Using existing content to make a video (third video) - This video was created for Eluxe Magazine, an online magazine which currently has 35K followers on Facebook. To make the video, I used stock photos, text, and motion graphics and edited the video together. This video got 2.6K views and a lot more shares, interactions, and new followers compared to previous posts that this magazines had. Even though this video was relatively successful, I believe it could have been even more successful if it were shorter. The current trend for social media videos tends to be short, but I think no matter how long a video is, quality storytelling does engage people.


3. instagram and growth strategy

I have helped to start and grow several accounts on Instagram. With a product-focused company such as @shonutrition, part of the strategy when starting this account was partnering with influencers and targeting the right demographic. For an organization like Give an Hour, an appropriate strategy would be needed to gain a following of the intended demographic and also to engage with partners.

Here is a stream of my personal account to give you a glimpse through my eye. I have about 5,000 followers which I have grown steadily by applying growth strategies.

4. twitter

@5thingsaday

Initially, I created my personal Twitter account on a whim, but ~25K later, it has evolved. My concept was to tweet 5 "things" of gratitude daily and to invite other people to share their gratitude lists as well. The potential to build community and reach people through Twitter is immense.

I use Twitter to conduct Social Network Analysis as well as finding strategies to organically grow a following. I am also well-versed with various software and analytics (Hootsuite, Crowdfire, Sprout, etc.) to schedule posts, analyze data, and grow accounts.


5. social network analysis

Social Network Analysis was one of the most useful courses I took while in grad school at Georgetown University's Communication, Culture, and Technology. Node XL is a tool which extracts data from social networks, identifies targets, examines networks of users, and displays it visually. This Powerpoint presentation (below, click to view) I created outlines how Social Network Analysis can potentially be applied to benefit individuals or organizations by finding influencers and strategic partners.


6. analytics, ads, and organically growing audiences

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Over the last 10+ years since I first got into analytics, the amount of information available has become increasingly complex. Similarly, paid advertising such as AdWords or Facebook Promotions allows people to be extremely specific in how online advertisement campaigns are run. I have Google AdWords Certification and have used paid advertisements on Youtube, Facebook, Instagram, and Google to boost campaigns for organizations, events, and fundraising.

Online advertising is a tool which can be useful in specific instances, but I believe growing an online presence is most effective by creating quality content first, growing a following organically, and if need be, supplementing with goal-oriented campaigns depending on an organization's budget.


7. website design and fundraising

The website designs I have done have been by using different CMSes and software such as Squarespace and Wordpress in combination with some simple HTML and Java coding. An example is a simple one-page website I made for Sweet Child Peru, a nonprofit (the US 501c3 is Sacha-Munay USA) based in California which supports children in Peru who live in high altitude mountain communities.

Through the website, newsletters, and social media, I have led the online fundraising effort to support the project. What we raised has been enough to support the staff and children since it began in 2016.

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8. social media engagement through contests

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In 2012, I created and managed Georgetown University's Georgetown College's first-ever photo contest when I was working on the communications team. Although my role was lead photographer and video production assistant, the team worked collaboratively and I had the flexibility to pitch ideas and create projects.

I came up with the idea to create a photo contest for several purposes: to engage people with our newly-created social media channels, to have more interaction between students and faculty, and to collect a bank of images that we could draw from for the website and social media. It turned out to be quite successful in all of these points; there are always creative solutions to finding new ways of making connections between people, organizations, and communities.


9. youtube

Youtube is a great way to establish an online presence and to demonstrate what an organization or business does. I created this Youtube channel and created a set of videos which has reached tens of thousands of people with the message. It would be amazing if Give an Hour had more engaging content that would allow people to know about the services it offers to be able to reach tens or hundreds or thousands of more people.


 

That's all I have here. If you would like to see more of my work and discuss how I could help contribute to Give an Hour, please email me at pwaltz@gmail.com. Thank you so much!